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OUR MISSION

Our mission is to revolutionize TV and Radio Broadcast Traffic Instructions – a highly manual process that hasn’t changed in 40+ years.

Canadian TV Traffic instructions are unique as they include brand rotation schedules, which must be 100% matched to contracts by the broadcaster – and advertiser brand codes assigned to each spot – before the instructions on when, where and how commercials are to air can be applied to station playlists.

Radio Traffic instructions delivered via legacy commercial distributors results in overwhelming amounts of email for broadcasters: unnecessary duplicative emails of the same instruction information for each station, and separate email notification of related commercial mp3 files.

CLOUD TRAFFIC: a uniquely Canadian solution for scheduling TV and Radio commercials, developed in Canada by Canadians.