Navigate the wilds of Canadian broadcast traffic!
Finally. There’s an app for that!
- Gets marketers’ TV ads scheduled to air without the turbulence
- Is easy and intuitive
- Electronically captures, exchanges, and retains all the required information
CLOUD TRAFFIC includes:
- Schedule matching
- Revision management
- Tracking missing information
- Automated checking process
Leverages agency and station data to automate today’s 100% manual checking process.
Eliminates manual data entry of advertiser brand codes and broadcaster house numbers into station playlists, using flexible commercial assignment algorithms.
Limits broadcaster staff’s time to managing schedule and assignment exceptions only, leaving more time for strategic work.
COOL CALM AND COLLECTED
CLOUD TRAFFIC eliminates the last “legit” reason in today’s broadcast workflow for invoice discrepancies.
It saves hours and hours of agency and broadcaster wasted time investigating disputes after the fact.
CLEAN AS A WHISTLE
Electronic audit trail eliminates mountains of paper and walls of filing cabinets.
AHEAD OF THE CURVE
Supports increasing demands from advertisers to make commercial material changes in-flight, based on what creative is performing better than others.
Positions broadcasters for managing more complex commercial instructions for targeted TV, with no extra labour required.
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